4 Secrets to Selling Your Luxury Property for Top Dollar

Barry Cohen

Sell Your Home for a Great Price Using These Listing Tips

Selling a luxury home requires a different approach than selling a regular home. A clear, focused strategy paired with smart marketing can make all the difference in whether or not your house sells for top dollar. Let’s look at some of the ways that you can sell your high-end property without compromising on price.

1. Let Your Home Tell a Story

Many buyers of luxury homes aren’t as concerned with the small features of the home as much as they are with the overall experience and lifestyle that the house will afford them. As such, it’s important to let your home tell a story. What is the lifestyle? For example, if your home has a large outdoor living space, rather than simply marketing the size, explain the lifestyle that goes with it. Perhaps it’s a great space for hosting dinner parties or spending a lazy weekend with your family.

2. Consider Your Timing

If you have the advantage of time on your side, consider market conditions before listing your property. Fluctuations in the market (whether it’s a buyer’s market or seller’s market) can have a big impact on whether or not your home will sell for top dollar. Similarly, there are certain times of year when the housing market is more fast-paced than others. Consulting with a local real estate professional before listing your home can give you great insight into the best times to sell in order to maximize the sale price.

3. High-end Homes Deserve High-end Marketing

When you’re selling a luxury property, perception is everything. Professional photography, a high-end website, and upscale print marketing collateral will showcase your home’s features in their best light. It is paramount to work with a real estate professional who has these resources at their disposal and includes them in their marketing plan for your home.

4. Have a Thoughtful Pricing Strategy

The list price of your home is perhaps the most important consideration to make when prepping your home for sale. It’s not always about choosing the real estate professional who tells you they can sell your home for the most—it’s about the pricing strategy that helped them arrive at that determination. Always have potential agents conduct a Comparative Market Analysis (CMA), which looks at comparable sold properties in your neighborhood, to help you find a data-backed listing price that will resonate with buyers.

If you’re considering selling your Toronto luxury home, do not hesitate to connect with our team today. We’d love to provide you with a complimentary home valuation and to introduce you to our global marketing capabilities.



At Barry Cohen Homes we offer the highest level of expertise and service with integrity. We are the leading real estate team in Toronto. With over 3 billion dollars in residential real estate transactions in the last 15 years alone, we have the market insights and superior negotiation skills to get the best results for our clients.

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